7 Ways The Food Companies Fool You

7 Ways The Food Companies Fool You

Most consumers take just 4 seconds to browse over food packaging before making a choice.
That’s the window of opportunity a manufacturer has to convince you to buy their product. Here’s how they do it.

  1. Put something wholesome and natural on the front Fresh fruit, lush meadows, and green trees.
    The Reality. That’s just a pretty picture – it might have nothing to do with what’s in the packet.
  2. Buzzword of the month At the moment it seems to be “whole grain” and “omega-3” and “fortified”. Any savvy marketer will make sure they list these buzzwords in bold: front and center.
    The Reality: The actual content of the whole grain may be minimal – and can you really believe that the possible health benefits of the latest buzzword will outweigh the other junk in the food?
  3. Looks like value for money yeah?
    The Reality: How many times have you ripped open a food wrapper only to find you’ve paid for about 1/3 air. Maybe manufacturers need to start listing the amount of “air” on the nutritional label.
  4. More colors, more funky-stylee designs – whatever it takes to make you think that the same old food has suddenly become altogether different.
    The Reality: Same food, different box.
  5. Free from artificial flavors “TICK!” Free from preservatives “TICK!” Baked not Fried “TICK!”.
    The Reality: Who cares. The 3 main ingredients in this particular item (a cracker) are refined white flour, vegetable fat, and sugar.
  6. It’s great to choose organic food over the non-organic counterpart – but organic candy?

Sanjana M Shenoy is a A dietitian from Mangalore, Karnataka, India. Having worked as a Dietitian for the Manipal Group of Hospitals namely KMC hospital Mangalore, India. She is also a consultant for corporate's like Infosys and others, conducting talks and presentations for various associations and local television shows. She consults at her Diet and Nutrition clinic "Nutrihealth" in Mangalore. Also is a visiting consultant to various hospitals in and around Mangalore and also runs an active online consultation.

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