Most consumers take just 4 seconds to browse over food packaging before making a choice.
That’s the window of opportunity a manufacturer has to convince you to buy their product. Here’s how they do it.
- Put something wholesome and natural on the frontFresh fruit, lush meadows, and green trees.
The Reality. That’s just a pretty picture – it might have nothing to do with what’s in the packet. - Buzzword of the month At the moment it seems to be “whole grain” and “omega-3″ and “fortified”. Any savvy marketer will make sure they list these buzzwords in bold: front and center.
The Reality: The actual content of the whole grain may be minimal – and can you really believe that the possible health benefits of the latest buzzword will outweigh the other junk in the food? - Looks like value for money yeah?
The Reality: How many times have you ripped open a food wrapper only to find you’ve paid for about 1/3 air. Maybe manufacturers need to start listing the amount of “air” on the nutritional label. - More colors, more funky-stylee designs – whatever it takes to make you think that the same old food has suddenly become altogether different.
The Reality: Same food, different box. - Free from artificial flavors “TICK!” Free from preservatives “TICK!” Baked not Fried “TICK!”.
The Reality: Who cares. The 3 main ingredients in this particular item (a cracker) are refined white flour, vegetable fat, and sugar. - It’s great to choose organic food over the non-organic counterpart – but organic candy?
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